Superdry clothing biography

Superdry began with the founding of Cult Clothing in 1985 by Julian Dunkerton and a former business partner.

The original Cult Clothing store in Cheltenham led to the creation of others across the country, many of them in university towns.

2003

Julian co-founded Superdry in 2003 to develop and create a new in-house brand and Superdry was born.

The Superdry brand has since gained global recognition and popularity, which underpins the growth of the business.

2004

Following the successful introduction of Superdry into Cult Clothing stores, a second store format, branded as Superdry and dedicated to selling Superdry products, was launched in 2004.

Recognising the potential of the Superdry brand at home and abroad, and with the introduction of a new partner, Theo Karpathios, the Group’s UK and international wholesale business was initiated.

2010

In March 2010 the business undertook a successful flotation on the London Stock Exchange to launch the next stage of its g