Launa inman biography examples

Socks, jocks and childrenswear seems a long way from one of the most critical issues facing boards today: the collision of technology, strategy and customers in a digital world.

But seven years as managing director of Target Australia gave Launa Inman MAICD, a unique perspective on using technology to understand customers and drive strategy.

After a lifetime in retail, she is acutely aware of how technology is enabling companies and consumers.

That is not only an issue for retailers. Across many industries, boards are grappling with the effect of digitisation on their organisation’s strategy.

Technology’s ability to destroy traditional business models and create new ones in quick time is a key discussion in high-performing boards.

In our interview, Inman talks about the transformative potential of “big data” in organisations that use technology to understand, predict and respond to consumers with tailored offers like never before.

She says boards must