Annabelle rivkin biography of barack

Insight

Aug 11, 2016

We want to be The Lad Bible for middle-aged women.

Media industry veteran Emilie McMeekan noticed in 2015 that most publications she was reading had a huge blind spot: women ages 35 to 55, or “midults.” These women had plenty to say, but were being ignored by websites aimed at millennials.

Meanwhile, traditional women’s magazines weren’t relevant to this digitally literate group.

This spring, McMeekan teamed up with fellow journalist Annabel Rivkin to launch The Midult, a new media venture aimed at this demographic.

Annabelle rivkin biography of barack

She spoke with the Innovation Group about the changing tide of women’s news.

Can you give us some background on why you launched The Midult?

Annabel Rivkin and I had been friends and colleagues for about 15 years.

Annabel also runs her own storytelling agency called Bee Works, which works for Jo Malone and Dior and other high-profile luxury clients. Up until recently I was the deputy editor of Ta